Adidas NEO




Branding, NEO, clothing

Ultre provides a whimsical backdrop to Selena's NEO collection developed with adidas. The gentle start accelerates into a double tempo intensity matching the colour of the collection. Don't let the flowers fool you. The Selena Gomez Spring 2014 collection is all about attitude, style, and kicking ass! The latest from NEO is here, and we're not taking no for an answer. Strap in, it's going to be a wild ride!

For the campaign, Selena guest-designed the 28-piece fashion collection, which features a rock rebel-theme of clothing, accessories, and footwear.